Hi, I'm Betty, your personal dietician!

You’ve probably read some really bad news on this website. Well, don’t feel hopeless; I will help you and together we’ll lose some plastic weight!
Let’s begin by clicking on the different pieces of the pie and go through the tips. Select the ones you are interested in and finalize your diet when you’re done.
You’ll receive an e-mail with your login details and the tips you have selected.
When you successfully embedded the tips in your day to day life, come back and log in to see what you can do next!
About the diet
Why is this diet necessary?
We all consume too much plastic. Literally. There is plastic in the food we eat, the water we drink and even the air we breathe. Unfortunately, what most people don’t realise is that when plastic enters our body it can make us sick. The chemicals in plastic and plastic particles may cause cancer, heart disease, Alzheimer’s, dementia, Parkinson’s, arthritis, impotency and even harm babies in the womb.
This diet revolves around tackling the concerns about plastic affecting human health, avoiding leakage of plastic into the environment and aiming for absolute reduction of plastic production.
It’s very simple…
…choose one or more of these six areas of your life and start your plastic diet today. This diet is for everybody who wants to make a difference in their plastic consumption, from the absolute beginners to the eco-heads out there.
We understand that a strict plastic diet is very difficult and impractical to follow. Everyday plastics like those found in your car, your phone, or your laptop are unavoidable. That’s why we want to make this diet easy, achievable and stress-free for you.
Don’t worry, we will walk hand in hand with you to help you reduce your overall plastic footprint. One item at a time. Are you ready to accept the challenge of a plastic-free diet?
The goal of this diet is to help you reduce the amount of plastic you use, to prompt you to choose the right alternatives, and to thereby prevent you from getting sick from the many toxic chemicals added to plastics.
According to the EU, each year an average European citizen creates about 31 kgs of single-use plastic waste. But each country in Europe has a different plastic footprint: the Netherlands generates 147kg per person per year, Norway 92kg, Italy 41kg, and Poland 32kg. With this diet, you can prevent two or more kilos of plastic waste per month!
We work with scientists and researchers on this international platform, called the ‘Plastic Health Coalition’. We urgently call on companies and governments to finance more scientific research on the health effects of plastics; we are running out of time.
The current overconsumption of plastic must be reduced — not by banning all plastics, but by going on a ‘plastic diet’. We all need to go on a ‘plastic diet’: companies, retailers, governments, and individuals alike.
In order to help you kickstart your diet, we made a list of quick wins:
- Download the app Beat the Microbead to check if any cosmetic product you purchase or already own contains microplastics!
- If you want to learn more about the issue of plastic pollution and immediately take action by stop using specific plastic items… My Little Plastic Footprint is the app for you! Download it now and start reducing your plastic footprint!
- With small changes in your washing machine habits, you can reduce the number of plastic fibres from synthetic clothing that are shed. Download the GOOD PRACTICE GUIDE for consumers.
- Download the Litterati app to track the trash you encounter in your street, neighbourhood, and city. Tag the trash and help us monitor the plastic out there.